From 1999 to 2015 the Music Industry was on a 16-year downward spiral… It was next to impossible for any aspiring artist to breakthrough unless you had the backing of a MASSIVE label that could MAYBE get you on the radio. Just about every aspect of the business from tours to physical music sales were seeing lower and lower returns. However, all of that changed when a little company called Spotify rose to global popularity and pioneered the model of music streaming. This removed the power of industry gatekeepers and allowed for any artist to be discovered anywhere at any time. Every single year since then has seen growing numbers of $ to artists, new artists being doscovered, more independent artists than ever, more indie labels than ever, and in 2024 the music industry is the biggest its ever been. So how did this happen? Tune into the full ep “The Spotify Effect” to find out🎙️🫶🏻 @Coco Mocoe #musicindustry #musicmarketing #independentartist #longervideo #videoessay #marketing101 #socialmediamarketing