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👉🏻Focus on THIS type of content! 👈🏼 Most people believe that they have to try and to 'all the things' on all the platforms to be successful. You have to post stories, make highlight reels, do long-form content, carousels, go live, write articles, and post a variety of shorts, reels, and Tik Toks (oh my!) And especially for busy business owners (who aren't trying to monetize their content) this can not only lead to burnout, but to taking focus off of what really matters- the actual business. This is why we're big fans of Pareto's Principle (or the 80/20 rule) that 80% of your outcomes come from 20% of your efforts. And in my world, the data supports that short-form video is the place to be putting your efforts. That's because 80% of the time we're on our phones, that's what we're watching. Meet your customer where they are. You can try and vie for their attention in the remaining 20% of the time they're online, but why not make the type of content they're statistically more likely to consume? #marketingstrategy #marketingnotiktok #contentstrategytips #contentstrategy #smallbusinesstiktok

Duration: 38 sPosted : Tue, 26 Mar 2024 15:30:00

Hilary Billings

@hilarybillings

--FollowersVideos

Views

2.7K

Daily-

Likes

46

Daily-

Comments

0

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Shares

0

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ER

1.69%

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Latest

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This video got over 11,000 shares and it's about quarters. 🤯 I help personal brands, companies and entrepreneurs create content their customers care about, and have helped clients 250x their views. Let's talk about what I see working for this creator. The creator seamlessly incorporates multiple strategies to keep our attention. They start with a tantalizing hook and thumbnail that incorporates a number (3 quarters to lookout for). Then, they grab our attention by doing something standard (counting quarters) in a strange place (in a car??). Finally, we stay til the end because there's value (I'm going to learn what quarters are worth more and exactly how much more I can make on them.) What do you take away from this video? How can analyzing content like this help you make better content? Or if you feel like this isn't helpful, where are you getting stuck? I'd love to help. 🤗 #shortformvideo #youtubeshorts #instagramreels #reelsstrategy #tiktokgrowth
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Hilary Billings
8 months_ago
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A lot of speakers, authors, and entrepreneurs have speaking and podcast footage that they'd like to use for social media content. But most of the time, I see people repurposing content ❌wrong❌. Most people start their footage with a story... which works when you're on a podcast or on stage (because you have a captive listener). When scrolling through social media, you don't have that luxury. So instead, you want to hook them at the beginning with what they can expect to get out of the video, so they understand why they're listening to your story. #tiktokforbusiness #socialmediaforbusiness #entrepreneurship #fyp
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Hilary Billings
8 months_ago
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His CAPTION helped him generate over 88 million views. 👀 Yes, I know. Dance videos are some of the most popular, so of course this one did well. BUT there's a lot that went into this video that captured and kept people's attention. And you can use these pieces in your next piece of content (no dancing required). What do you think about my breakdown? Are there any pieces of content that you want to understand why they did well? With over 1 billion organic views and having grown my TikTok following from 0-400,000 followers in 40 days, I teach people the Psychology of Attention. #reactionvideo #howtogoviral #contentcreationtips
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Hilary Billings
9 months_ago
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👉🏻Focus on THIS type of content! 👈🏼 Most people believe that they have to try and to 'all the things' on all the platforms to be successful. You have to post stories, make highlight reels, do long-form content, carousels, go live, write articles, and post a variety of shorts, reels, and Tik Toks (oh my!) And especially for busy business owners (who aren't trying to monetize their content) this can not only lead to burnout, but to taking focus off of what really matters- the actual business. This is why we're big fans of Pareto's Principle (or the 80/20 rule) that 80% of your outcomes come from 20% of your efforts. And in my world, the data supports that short-form video is the place to be putting your efforts. That's because 80% of the time we're on our phones, that's what we're watching. Meet your customer where they are. You can try and vie for their attention in the remaining 20% of the time they're online, but why not make the type of content they're statistically more likely to consume? #marketingstrategy #marketingnotiktok #contentstrategytips #contentstrategy #smallbusinesstiktok
2.7K
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Hilary Billings
9 months_ago
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84 million views for onions?! 🤯 In only 4 days, this video got over 84 million views. It was through the relatability that she was able to get the video to spread so quickly. When people find something relatable, they are more inclined to share it with their friends and followers, leading to increased exposure and potential for virality. Further, or brands and entrepreneurs, creating relatable content helps humanize your brand and make it more approachable. What can you visually show that's relatable about your business? What are your viewers waiting for? After 1 billion views on my content across platforms, I believe great content is made before it's shot. So the more you can think about how to engineer content on the front end to include important factors (like relatability) the more successful it will be. #relatablecontent #relatableshorts #contentstrategy #tiktoktips
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Hilary Billings
9 months_ago