How to create a content strategy for your small business: part five... crafting your brand voice and brand visuals Now this is where we get to have a bit of fun and play around with your brand voice and your visuals. Brand Voice: There are so many different nuances to determining your brand voice... 👉 Do you want to be more professional or more casual? 👉 Do you have common language that you regularly use that people would associate with you or your brand? 👉 Do you want to use slang, jargon, emojis, or profanity? All of these things play a vital role in how you show up and create content online. Play around with it, there is no right or wrong answer. See what sticks and hone in on it. Brand Visuals: Let's start simple with branded fonts, colors, and visuals. You don't want to consistently switch these up just because something is trending. You want people to know it is you the moment they see the content, you want to be so recognizable that they don't need to even look at the handle. #contentstrategy #contentstrategist #contentideas #contentcreation #socialmediastrategy #smallbusiness

How to create a content strategy for your small business: part four... building a content system. There are three components you need here: content workflow, a content plan, and content analysis. Content Workflow: this is your plan of action on how to accomplish executing your content strategy. This is going to be so specific to your needs, your business, and your strategy. But simply put you need a REPEATABLE process to help you take a content idea all the way through to publishing. Content Planning: In this content journey you most likely will start out with posting things in the moment. This is totally ok, and totally normal, but know that this isn't sustainable for the long term. You need to start thinking about the future when it comes to content creation. By planning ahead it will help you maintain consistency, but you can also use content creation to your advantage to help you hit your content goals. Content Analysis: Yes, analyzing your content needs to be built into your strategy. We need to have a process to know if/when we have hit our content goals, and if we need to make adjustments and pivots. Now... don't look at your numbers every day, this will make you spiral. Instead, find what works best for you... review a weekly report, tackle it for an hour once a month, or if you are just starting out do it once a quarter. This will help you make pivots if and when you need to. #contentstrategy #contentstrategist #contentideas #contentcreation #socialmediastrategy #smallbusiness

How to create a content strategy for your small business: part three... choosing content types and content platforms. There are three main types of content you can create: image based, video based, or audio based. And with some platforms there will be a combination of the three. First you have to figure out the content type that you are going to post. This is going to be the cross section of what you are good at/like creating and what your audience likes consuming. From there you can figure out the platforms you want to post on based on those factors. This is a key part of your content strategy and is the base for everything you are going to post when marketing your small business online. #contentstrategy #contentstrategist #contentideas #contentcreation #socialmediastrategy #smallbusiness

How to create a content strategy for your small business: part two... getting to know who you are talking to. You probably here the term "ideal audience" all the time... and maybe you think you don't need one. A lot of the times, small business owners want to talk to EVERYONE in hopes that everyone can be a potential customer. And this is not going to get you the success you want when marketing your small business online. If you are talking to everyone, you are truly talking to no one. You really need to get to know your ideal audience member that would ACTUALLY turn into a paying customer or client for your business. A web designer who specializes in website for hair salons is going to have a completely different ideal audience than someone who is a therapist for military veterans. You need to know the demographics of your ideal audience member. Things like age, gender, socioeconomic status, location, etc. But you also need to get to know their psychographics as well. How do they think? What type of content do they like to consume? What are their buying habits? #contentstrategy #contentstrategist #contentideas #contentcreation #socialmediastrategy #smallbusiness

How to create a content strategy for your small business: part one... mapping out your goals. You need to know WHY you are creating content in the first place before you actually start creating content. And we are going to keep this pretty simple. I want you to have just ONE overarching business goal directly correlated to bring money into your business. And then we are going to align THREE content goals to help you achieve that. Example... you are a web designer and you need 5 clients a month (that's the one business goal). To help you get there, we have three content goals: 1️⃣ go live on Instagram for an hour when designing 2️⃣ create one case study carousel a week 3️⃣ be a guest on a podcast twice a month And notice how those three content goals are measurable, within your control, and will help attract clients. Stay tuned for this 5 part series where I show you the foundation and the basic principles you need to create content strategically to market your business online! #contentstrategy #contentstrategist #contentideas #contentcreation #socialmediastrategy #smallbusiness