A masterclass in rebranding a 100 year old organization. SF Symphony needed an updated logo design that felt timeless, expressive, and modern, without being overly trendy or austere. The resulting variable design system checks all of these boxes and more with a dynamic serif wordmark that can bend and flex like audio waves and at rest is a visual reference to the symphony itself. What are your thoughts on the rebrand from COLLINS and Dinamo? #logodesign