It has been revealed that the semi-closed loop model in the U.S. TikTok market will close at the end of August, and they will fully develop a closed-loop system. This means that if you want to continue selling on U.S. TikTok shop, you must open a TikTok shop, as the official platform won't allow external links. If this news is accurate, with the launch of the closed-loop model, the landscape of U.S. TikTok e-commerce will undergo significant changes. Is this the right move for TikTok? Only time and the market can tell. For businesses, the decision of whether to get on board or not poses a major dilemma. Shoplus&nbsp; backed by comprehensive data monitoring of the U.S. TikTok market, delves into trends in product categories, influencer marketing strategies, and opportunities in the second half of the year. This offers businesses insights for their future endeavors.
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<h2>Clear Growth Trend in GMV and Number of TikTok Shops</h2>
<h2>Hobbies and Collectibles Emerge as viral Category</h2>
According to Shoplus, the&nbsp; U.S. TikTok market GMV has shown a notable month-on-month increase starting from August, rising by 27.9% compared to July. The sales share in the U.S. market has also risen from 4.6% to 6.95%. The reason behind this lies in the robust growth of U.S. TikTok shop, with the number of shops increasing from 7,308 in July to 8,605 as of the end of August, marking a 17.7% month-on-month rise. Although there is still a significant gap in GMV between the U.S. and Southeast Asian markets, the enormous potential of the U.S. market, backed by a large and high-quality user base, indicates that everyone is eager to seize a slice of this substantial opportunity.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/8c5a6ba0903f43ed8116b383c713f3d8.png" alt="U.S. TikTok market" width="551" height="982" />
Focusing on the best-selling product categories in the U.S. market, Beauty and Personal Care, Women's Clothing and Lingerie, Hobbies and Collectibles, Mobile and Electronics, and Kitchen Utensils are the top categories in terms of sales share. Among them, Beauty and Personal Care, along with Women's Clothing and Lingerie, account for nearly 20% of the GMV. In terms of specific subcategories, during July and August, Beauty Perfumes, Beauty/Personal Care Appliances, and Skincare ranked in the top three, aligning closely with the overall trends on the TikTok platform.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/8eaa81461c8447ecb0ba46096cee169a.png" alt=" TikTok product categories" width="551" height="982" />
Hobbies and Collectibles is one area worth mentioning because it comes in third with a 6% sales share, which is unusual in other regions like Southeast Asia. According to Mintel's "2023 Global Consumer Trends Insight," 60% of American consumers like to associate with businesses or brands that share their beliefs. This consumer trend suggests that personalised products may be possible. Items like cutting-edge electronics, handicrafts, creative artwork, etc. that are connected with certain cultures or demographics are considered personalised products. These are included in Shoplus's category for hobbies and collectibles.
<h2>US Influencer Places a Strong Emphasis on Narrative Marketing</h2>
According to "2023 Global Consumer Trends Insight," 37% of American social media influencer followers are curious about specialised video bloggers. Only 5% of social media users in Germany follow full time bloggers, compared to 20% who do so for a living. Trends in consumer preferences show how influential marketing has been. Similar to how China has its own "Li Jiaqi," the U.S. market needs prominent people. Participating in the TikTok shop design and influencer marketing in the US is crucial. Statistics from Shoplus show a definite upward trend for American TikTok influencers. Professionals Services, Government, Health, Authority Advisors, Fashion Styling, and Vlogging thrive in their capacity to market goods and services, whether in terms of follower growth or sales distribution. Professional services industry takes the top spot among them, accounting for 15.94% of GMV and 18.83% of follower growth.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/dfe3bfff788e4999ba689f76c247ac7a.png" alt="US Influencer Marketing" width="551" height="982" />
While live shopping is experiencing a worldwide surge, it may encounter challenges in Western markets like Europe and the United States. This is a significant point that must be kept in consideration. Since live streaming is less common in the American market, it's crucial to concentrate on short-form video content marketing when building a presence in American TikTok shops. The secret to success in this situation may lie in using narrative marketing to tell engaging product stories. This strategy is used in several well-liked TikTok shopping videos in the United States, according to Shoplus monitoring. Users are more likely to watch videos with storytelling aspects for longer periods of time, which ultimately increases the efficacy of sales.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/803a355e23c74ac1996f6e9b65ada475.png" alt="TikTok shopping videos" width="700" height="333" />
<h2>Opportunity to the end of the year: Holiday Marketing</h2>
On Black Friday in 2022, TikTok Shop saw a 126% increase in GMV. For American customers, "Black Friday" signaled the start of the year-end Christmas shopping season. The holiday season has a significant potential for increased sales, and this year is expected to be no exception. Halloween, Christmas, Black Friday, and New Year's are all peak times for U.S. e-commerce to experience rapid sales growth. Businesses should carefully consider their product choices and marketing plans for the upcoming few months, creating a thorough battle plan. Which items are likely to become bestsellers? Which item will sell the most? You may already refer to this! The top-selling categories in the U.S. market for July have been gathered by Shoplus.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/eead25ccab914360b9aacc479bdeb46b.png" alt=" U.S. market" width="551" height="982" />
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/ff51360ff08e43b39770ca3e3e5bea43.png" alt="Shoplus Data Report" width="551" height="982" />
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/99a643e2afc04101a56292b402f2ee96.png" alt="Shoplus Data Report" width="551" height="982" />
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/1281858731ad4b4a9a700ac7df9730dd.png" alt="Shoplus Data Report" width="551" height="982" />
Shoplus offers a variety of features, and it is an all-in-one <a href="https://www.shoplus.net/" target="_blank" rel="noopener">TikTok analytics tracker</a>. It offers a complete solution that addresses everything from picking influencers, choosing trending products, analyzing competitors, and tracking trending content. Your businesses are given realistic marketing strategy analysis with an all-inclusive approach, helping you to quickly spot opportunities.

Navigating the U.S. TikTok Market: In-Depth Data Reports and Strategie | Shoplus

Navigating the U.S. TikTok Market: In-Depth Data Reports and Strategie

In 2022, Q4 TikTok e-commerce market sales achieved high growth. The month-on-month growth rates of TikTok ecommerce market sales in November and December are 26% and 32%, respectively. In the favorable period of TikTok e-commerce, the number of e-commerce-related influencers is increasing gradually. In December 2022, the number of influencers to TikTok e-commerce will increase by 92% compared with October 2022. Thus, what is the future potential of these influencers of TikTok e-commerce? And where is its future breakthrough opportunity? This <a style="color: #ba372a;" title="TikTok report" href="https://www.shoplus.net/tiktok-reports" target="_blank" rel="noopener">TikTok report</a> will tell you all.
Shoplus utilizes platform advantages and comprehensive analysis to focus on the sales data of Q4 2022 TikTok ecommerce influencers, and conduct trend analysis based on the overview of the TikTok e-commerce influencers. The following indicates 4 major trends in Q1 of 2023:
The rising need on the supply and demand side accelerates the expansion of TikTok e-commerce.
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Indonesia Market: The rising number of TikTok influencers tend to carry multiple categories to meet the diverse needs of consumers.
Thailand Market: Beauty &amp; Personal Care, and Pet Supplies are likely to choose influencers that share the same niche.
Vietnam Market: Influencers who share the same niche with the categories of kids and pets have high sales growth potential.
Please click download the report for more insights &amp; statistics.

Trend Report of TikTok Ecommerce Influencers-Q1 2023 | Shoplus

Trend Report of TikTok Ecommerce Influencers-Q1 2023

Wanna know what are the popular TikTok product trends of 2023? This report analyzes TikTok e-commerce product trends of 2022 Year-End Mega Sales and provide trend forecasting for 6 major sales countries, including the United Kingdom, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines.&nbsp;
2022 is a vital year for TikTok E-commerce. Following the opening of TikTok Shop in the UK and Indonesia in 2021, TikTok Shop opened its Southeast Asian counterpart, and has expanded its presence in four countries Thailand, Malaysia, Vietnam, and the Philippines since April 2022. This functions as cross-border e-commerce business, and enters a new stage of "one store selling the world".
As the most welcomed <a style="color: #ba372a;" title="free TikTok analytics tool" href="https://www.shoplus.net" target="_blank" rel="noopener">free TikTok analytics tool</a>, Shoplus utilizes platform advantages and comprehensive analysis to analyze TikTok e-commerce trending products from September to November 2022, and conduct the product insights of TikTok e-commerce. The following indicates the Top 5 TikTok product Trends:
1. Rise of the SHEconomy: Beauty and Personal Care, Women&rsquo;s clothing and Lingerie accounted for 44%.
Among the overall sales of <a style="color: #ba372a;" title="TikTok ecommerce" href="https://www.shoplus.net/tiktok-reports/tiktok-ecommerce-influencers-trend-report" target="_blank" rel="noopener">TikTok e-commerce</a> from September to November 2022, the two categories dominated by female consumers, Beauty and Personal Care, Womenswear and Lingerie, occupy the top two positions and account for 44.0% of the market share.
In addition, except for the need for self-pleasure, women's needs for home comfort should not be underestimated, such as Household Essentials, Baby &amp; Maternity, and Kitchenware.&nbsp;
2. Indonesia still takes the lead, and Thailand is on the rise.
During September - November 2022, Indonesia's sales showed steady growth, but the growth rate was 32% lower than that of the broader market. Its market share dropped from 43% in September 2022 to 35% in November 2022. However, it still holds the dominant position.
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3. The main consumption price range is within USD 8 per unit. High-priced positioning needs to be nurtured for a long time
In the Indonesian market, categories such as Beauty, Women's Clothing, and Muslim Fashion have a large product base, and the proportion of traded products remains high, thus these product categories have great market potential; categories such as Men's Clothing, Shoes, Bags, Food, and Health have a small product base, but the number of traded products is higher than that of the market, so the competition among these product categories is relatively low.
The best-selling prices of most categories in Indonesia are concentrated within USD 8. High-priced positioning needs to be nurtured for a long time
4. In terms of Hobbies and Beauty consumption, Thai consumers can accept higher price positioning.
Beauty and Personal Care occupies the NO.1 position in category sales with an absolute advantage of 34%, followed by Womenswear and Lingerie, which has a market share of 9%; Jewelry &amp; Derivatives, and Fashion Accessories are on the rise in November, which have strong potential for growth opportunities;
From the sales distribution of the top 10,000 products in each price range: Consumers are more willing to spend money on interest-related categories. Phones &amp; Electronics, Office Supplies, Vehicle Supplies, Hobbies and Collectibles with a unit price of more than USD 20 occupy about 10%-30% of the market share. Additionally, consumers are more willing to buy Beauty and Personal Care products to invest in their appearance.
5. The effect of Christmas-related product category aggregation is obvious, especially in Beauty and Personal Care.
During the 2022 Christmas time, the sales of Christmas-related products show a strong growth, and Beauty and Personal Care take up 51.4% of the market share；
The home improvement market ranked No.2. Its best-selling products are mainly solar LED Christmas light strings suitable for outdoor parties. This kind of product takes up more than 90% of the Christmas home improvement market share, and its best-selling prices are 3-4 US dollars per piece；
The home supplies market takes third place. &ldquo;Romance and warmth&rdquo; are its main theme. LED light rose artificial in glass, hot water bottles, and aromatherapy humidifiers have taken over 96% of the market share of Christmas home supplies.
Please click download the report for more insights &amp; statistics.