‘Tis the szn to channel your icon energy with #IconVelvet ♥️ @Miss Evelyn is swiping on 'Wicked Whine' 👉🏾 a stunning wine berry shade with creamy, whipped texture that hugs lips with intense pigment payoff 💋 Get into our go-to #redlip for the holla'day season! 🍷 Add this gawgeous holiday lippie to cart NOW at the #fentybeauty site, @sephora, @sephoracanada, @Kohl’s #sephoraxkohls, @Ulta Beauty, and @Boots UK! 💅🏾 #tiktokholidays #holidaymakeup

We see The MVP Fenty #lipcombos in your future 💋 Our iconic blue red shade now comes in different formulas so you can channel your inner bad gal with every lip look 💯 🪄 #TracedOut Pencil Lip Liner is a longwear, creamy pencil made with pure pigments that lays down true-cast color that won't look ashy and lasts up to 8 hours 💄 #GlossBombStix High-Shine Gloss Stick is a non-sticky, irresistible high shine gloss, now in a solid stick format that leaves lips feeling instantly nourished + conditioned ♥️ #IconVelvet Liquid Lipstick is a luxe and whipped liquid color in head-turning hues that hug lips in intense color and stays feeling plush, comfy and non-drying Shop this iconic #fentylipcombo at the #fentybeauty site, @sephora, @sephoracanada, @Kohl’s #sephoraxkohls, @Ulta Beauty and globally!

It’s RiRi Szn! 🎀💗💕 Peep THE #FentyHoliday set of the season, boos 👉🏽 this limited-edition trio is serving @Rihanna’s signature rose mauve shade in three different formulas 💖 #GlossBomb in RiRi #GlossBombStix in RiRi #IconVelvet in RiRi Cop this elite set NOW on TikTok Shop! 👑

Mirror, mirror on the vanity, whose got the pinkest pout in the Fenty family? 🩷 Spoiler: It’s @badgalriri 💅🏽 Dip into #IconVelvet in ‘Pink Limo’scene’ to serve vivid hot pink realness like MUVA this Valentine’s Day, boo! 👄  

Name a more iconic trio, we'll wait... 👑 Drip your lips in It's Riri Szn 🫦 This set features @Rihanna’s go-to, universally flattering rose mauve nude shade in 3️⃣ different formats — from high-shine to liquid lipstick to a glossy stick, this trio’s got your lips covered 💅🏿💅🏻💅🏽 ​ 💗 #GlossBomb Universal Lip Luminizer in 'Riri' 🩷 #IconVelvet Liquid Lipstick in 'Riri' 💖 #GlossBombStix High-Shine Gloss Stick in 'Riri' 📹: @Babydewyou Shop the full #FentyHoliday collection at the #fentybeauty site, @sephora + @Ulta Beauty! 🪩

The MVP for a reason 🏆😮‍💨❤️‍🔥 @Ashley Rosales is swiping on our viral, ICONIC red lippie 👉🏽 #ICONVELVET in The MVP 💯 for a plush & comfy bold lip slay 😍 This blue red liquid lipstick is rich, whipped and won’t suck the life outta ya lips 💋 Add to 🛒 at the 🔗 in bio to channel ya ✨#ICONENERGY✨

A lil BTS throwback to da baddest gal @Rihanna OTW to her iconic #HalftimeShow slayyy ❤️‍🔥 Muva had the world down bad for THAT RED 👉🏼 #IconVelvet Liquid Lipstick in ‘The MVP’ 🏆 Cop #IconVelvet at the #fentybeauty site, @sephora, @sephoracanada, @Kohl’s #sephoraxkohls, @Ulta Beauty, & @Boots UK 💋

#duet with @fentybeauty #iconvelvet 😍😍✊🏿 thank you fentybeauty team.

Vinyl Vampy Lips 🕯️💋🥀 @Tanem is puttin’ the gworllls onto this yummy deep burgundy lip using #ICONVELVET Liquid Lipstick in ‘Wicked Whine’ + #GLOSSBOMBCREAM in ‘Fruit Snackz’ ♥️ This is THE lip for fall and we said what we said 💯 Cop the lippies to recreate this Vinyl Vampy Lip NOW at the #fentybeauty site, @sephora, @sephoracanada, #sephoraxkohls at @Kohl’s, @Ulta Beauty, & @Boots UK 💄

Name a sexier lip combo, we'll wait... 💋 The true blue red #FentyLipCombo that looks good on everybody! ❤️ @wendyandmay line + define lips with #TracedOut Pencil Lip Liner in 'The MVP' 👉🏿👉🏽 then fill it in with luxe, whipped pigment using #IconVelvet Liquid Lipstick in 'The MVP' 🪄💄 Shop @Rihanna’s iconic #redlip combo only on #TikTokShop now! ❤️‍🔥 🎥 Tune into our #TikTokLIVE today for exclusive swatches, product demos, and #beautyhacks that will level up ya beauty, skin and hair routines! Tap the 🔗 to RSVP now

Your Fall Fenty lip lineup loading…♥️🍷💋 It’s cozy szn & @Monica is swiping on 6️⃣ NEW shades of our #ICONVELVET Liquid Lipsticks 👉🏽 Get ready to slay sweater weather with these plush neutral, red & berry shades ☁️🍂 Our luxurious cream-mousse lippies are smooth like buttah, feel plush + whipped on the lips & are packed with high-impact color in just ONE swipe 💯 New Shades⤵️ 🍑 'Noodz & Dudez' is a soft peach nude 🤎 'Pow'r Thristy' is a caramel nude 🌺 'Fashion Fiend' is a warm rose nude 🧚🏽‍♀️ 'Truth Fairy' is a pink taupe nude ♥️ 'Fiyaproof' is a maple red 🍷 'Wicked Whine' is a wine berry Cop the 6 NEW iconic shades NOW at the #fentybeauty site, @sephora, @sephoracanada, & @Ulta Beauty! 🫶🏽

Oh la la — the secret to @Rihanna’s flawless fashion week flex? 1️⃣ Hydrated skin issa must for make-up so it wears better ‼️ Prep & hydrate with #HydraVizor - layers weightlessly without any pilling ✨ 2️⃣ Use the #DoubleBlurr technique by layering #ProFiltrPowderFoundation on top of #ProFiltrFoundation for that extraaa blurred effect ☁️ Glam by our Global Makeup Artist @Priscillaono 💄 Get Rihanna’s look ⤵️ #ProFiltr Soft Matte Foundation in '315' #ProFiltr Soft Matte Powder Foundation in '300' #ProFiltr Instant Retouch Concealer in '300' #MatchStix Contour Skinstick in 'Mocha' #Invisimatte Instant Setting + Blotting Powder #Flyliner Longwear Liquid Eyeliner in 'Cuz I'm Black' #DiamondBomb in 'How Many Carats?!' #IconVelvet Liquid Lipstick in 'Bread Winn'r' to line lips #GlossBombCream in 'Mauve Wive$' #ButtaDrop x #DiamondBomb in 'How Many Carats?!' on the body

What’s more iconic than Icon Velvet? 👀🏆💗 #IconVelvet PLUS #DiamondBomb, baby! 💎 @Evelyn conversani <3 swipes on #IconVelvet Liquid Lipstick in ‘RiRi’ then tops it off with #DiamondBomb in ‘How Many Carats?!’ for the sparkliest rose mauve nude pout 👄 Get your lips on extra iconic with this combo at the #fentybeauty site, @sephora, @sephoracanada, @Kohl’s #sephoraxkohls and @Ulta Beauty ✨

Issa Sunday swatch party 💋💃🏽🫶🏽 #IconVelvet Liquid Lipsticks deliver high-impact color in just ONE swipe and feel like a plush cloud on the lips ☁️ 💗 #IconVelvet in ‘RiRi’ ♥️ #IconVelvet in ‘H.B.I.C.’ 🤎 #IconVelvet in ‘Bread Winn’r’ ❤️ #IconVelvet in ‘The MVP’ Get into this luxe + whipped liquid color at the #fentybeauty site, @sephora, @sephoracanada, @Ulta Beauty, @Boots UK, and @Kohl’s #sephoraxkohls ❤️‍🔥

Tis the szn to serve #redlips with a side of shimma shimma ✨ Slay AWL your upcoming festivities with @Monica’s elite holiday #lipcombo 👉🏽 #IconVelvet Liquid Lipstick in ‘Wicked Whine’ + ‘The MVP’ and top with #DiamondBomb in ‘How Many Carats?!’ ♥️ Tap the 🔗 in bio to secure these #FentyBeauty goodies for 25% OFF in our sitewide #Cyberweek sale ❤️‍🔥 #tiktokmademebuyit #blackfriday

Happy Valentine's Day, #FentyFam! 💘 Let's get into 3️⃣ lover girl approved lip combos with @Tanem 💋 Cupid, take notes... 'cause we're slaying the love game! 🫶🏽🫶🏻🫶🏿 Combo 1️⃣: Flexin' My Love Lips ♥️ #IconVelvet Liquid Lipstick in 'Wicked Whine' 🩷 #GlossBomb in 'Fuchsia Flex' Combo 2️⃣: The MVP Of Your Heart Lips ❤️ #IconVelvet Liquid Lipstick in 'The MVP' 💖 #KillawattHighlighter in 'Wattabrat' 🩵 #GlossBombIce in 'Cold Heart'd' Combo 3️⃣: Red-y To Be My Ex Lips 🤎 #IconVelvet Liquid Lipstick in 'Bread Winn'r' ❤️ #IconVelvet Liquid Lipstick in 'H.B.I.C.' ❤️‍🔥 #GlossBombHeat in 'Hot Cherry' Snatch hearts with these #VDay lip combos at the #fentybeauty site, @Ulta Beauty, @sephora, @sephoracanada, @Kohl’s #sephoraxkohls, & @Boots UK 💗

On Fridays we wear a full face of PINK 🩷😏 Whether you just want a pop of pink or wanna get AWL doll'd up 🎀 we have the most iconic PINK lineup for our #FentyFam 💓 Get The Look ⤵️ 🌸 #CHEEKSOUTCREAMBLUSH in 'Petal Poppin' 💗 #KILLAWATTHIGHLIGHTER in 'Wattabrat' 🤎 #STUNNALIPPAINT in 'Unveil' 🩷 #ICONVELVET Liquid Lipstick in 'Pink Limo'scene' 💍 #GLOSSBOMBCREAM in 'Mauve Wive$' Get the lewk at the #fentybeauty site, @Boots UK, @Ulta Beauty, @sephora, @sephoracanada and @Kohl’s #sephoraxkohls 🤩

#FENTYCORE but make it PINK! 💖 There’s no such thing as too much pink 😜 & our vanity is locked + loaded with the purrfect pink lineup 👛✨ Pink Gworl Essentials ⤵️ 🩷 #ICONVELVET Liquid Lipstick in ‘Pink Limo’Scene’ ✨ #KILLAWATTHIGHLIGHTER in ‘Wattabrat’ 💘 #CHEEKSOUTCREAMBLUSH in ‘Crush On Cupid’ 💍 #POUTSICLE Lip Stain Summatime Shade ‘Fuchsia Wife’ 🌺 #FENTYICON Lipstick Summatime Shade ‘Tropic Doll’ Cop this limited-edition Icon Velvet Lipstick shade & all things pink at the #fentybeauty site! 🎀

The most iconic lip drip? 👉🏽 It's Riri Szn! 🫦 This set features a trio of @Rihanna’s go-to, universally flattering rose mauve nude shade in 3️⃣ different formulas — from high-shine to liquid lipstick to a glossy stick, this trio's got your lips covered 💅🏿💅🏽💅🏻 💗 #GlossBomb Universal Lip Luminizer in 'Riri' 💖 #GlossBombStix High-Shine Gloss Stick in 'Riri' 🩷 #IconVelvet Liquid Lipstick in 'Riri' Add this gawgeous #FentyHoliday set + other exclusive, limited edition #TikTokShop bundles to cart for an amazing value during our #FentyNewArrivals special 🛍️ from NOW til 11/11!

The category is: RIRI 👑💖 Make way for MUVA! 🤩 @Rihanna created RiRi, the most universal soft rose mauve, to be her go-to, ultimate neutral shade 💗 Watch the way @Priscillaono creates this full face of RiRi so you can flex our most universally flattering shade in ALL 3️⃣ ways 💗 *NEW* #CHEEKSOUTCREAMBLUSH for an effortless wash of color 💖 #GLOSSBOMB for that perfect pop of shimmering rose mauve ☁️ #ICONVELVET for a pigmented pout that stays plush + comfy all day Which formula do y'all wanna see RiRi in next?! 👀💕

Choose your #FentyBeauty V-Day player 💋 💖 #IconVelvet + #GlossBomb in RiRi ♥️ #IconVelvet in Wicked Whine ❤️‍🔥 #GlossBombHeat in Hot Cherry #valentinesday #valentine

Look no further, #FentyFam! 💖 We're comin' thru with deals UNDER $25, so you can stay in that bag during our SITEWIDE #FentyFamSale! 🤑 Get into this must-cop list and let us know what's in the cart! 🛒⤵️ ❤️ #IconVelvet Liquid Lipstick: $20.30 🍑 #CheeksOutCreamBlush: $16.80 🫧 #TotalCleansr Remove-It-All Cleanser: $22.50 💞 #FruitQuenchrz Lip Oil Duo: $20.80 💋 #GlossBomb: $15.75 💜 #LuxBalm Lip Balm: $12 🎯 #BlemishDefeatr Spot-Targeting Gel: $17.25 🤎 We're Even #FentyConcealer: $22.50 🪄 #MatchStix Skinstick: $24 Re-up on all your #FentyFaves for 25% OFF + even deeper dealz at the #fentybeauty site! 💯

Pink girlies rise 😝🎀💖💫 @LeeSondra is in her hot pink era with #ICONVELVET Liquid Lipstick in 'Pink Limo'scene' 🩷 Get ya lips on plush, pigmented + comfy with this vivid hot pink lippie 💅🏼 Cop this ✨limited edition✨ pink lippie at the 🔗 in bio while you can, besties! 💗 #pinkmakeup #pinklipstick

Game Day Essentials 🤍💄🏈 Here's a lil play by play of what #TeamFenty is packin' to get that #FentyFace game day ready ⤵️ 💧 Mini #ButtaDrop Whipped Oil Body Cream 🍒 #FentyTreatz Lip Oil in 'Barbados Cherry' 🖤 #FentyShadowstix Eyeshadow Stick in 'Cuz I'm Black' 💖 #FentySnackz Mini #GlossBomb in 'Riri' + ‘$weet Mouth’ ☁️ #Invisimatte Instant Setting + Blotting Powder 💎 #FentySnackz Mini #DiamondBomb in 'How Many Carats?!' 🍈 #PlushPuddin Lip Mask in 'Kalahari Melon' ♥️ #IconVelvet Liquid Lipstick in 'The MVP' Cop these #GameDayEssentials at @sephora, @sephoracanada, @Kohl’s #sephoraxkohls + the #fentybeauty site 🏆

Did ya'll peep that side-by-side snatchery?! 🤯 Let's get into #TheFentyFlex that'll have your cheekbones + jawline snatched to the gawds 👉🏽 @Linasha uses #MatchStix Contour Skinstick in 'Espresso' for the cool-toned contour of our dreams ☁️ Full Face Deets ⤵️ 🤎 #EazeDropStick in shade '21' 😮‍💨 #ProFiltrConcealer in '430' ☕️ #MatchStix Contour Skinstick in 'Espresso' 🪄 #Flyliner Longwear Liquid Eyeliner in 'Cuz I'm Black' 👀 #HellaThiccMascara in 'Cuz I'm Black' ❤️ #IconVelvet Liquid Lipstick in 'The MVP' 🍷 #IconVelvet Liquid Lipstick in 'Wicked Whine' Which #FentyBeauty lewk do y’all wanna see next? 🖤

How To: Glitter Lips 💋 Level up your #IconVelvet Liquid Lipstick game with #DiamondBomb All-Over Diamond Veil ✨ First apply #IconVelvet in ‘Fiyaproof’ ♥️ all over the lips 👉🏼 then top with #DiamondBomb in ‘How Many Carats?!’ 💎 This is the glitzy, glam lip combo of our holla’day season dreams ☁️ Cop this duo at the #fentybeauty site and @Ulta Beauty 😘

Happy Lunar New Year ♥️ @Tao creates 3️⃣ makeup looks inspired by the celebration 🧧 Look One ⤵️ ✨ #FentyShadowstix Eyeshadow Stick in 'Gold Hoopz' + 'Sip & Sparkle' ✨ #Flypencil Pencil Eyeliner in 'Cherry Punk' ✨ #HellaThiccMascara ✨ #CheeksOutCreamBlush in 'Big Melons' ✨ #IconVelvet Liquid Lipstick in 'Fiyaproof' Look Two ⤵️ ✨ #FentyShadowstix Eyeshadow Stick in 'Copp'd That' + 'Candy Rapper' ✨ #CheeksOutCreamBlush in 'Fuego Flush' ✨ #IconVelvet Liquid Lipstick in 'Wicked Whine' ✨ #KillawattHighlighter in 'Trophy Wife' Look Three ⤵️ ✨ #FentyShadowstix Eyeshadow Stick in 'In Big Truffle' + 'Fizzy Frosé' ✨ #Flypencil Pencil Eyeliner in 'Cherry Punk' ✨ #HellaThiccMascara ✨ #CheeksOutCreamBlush in 'Pinky Promise' ✨ #DiamondBomb in 'Royal Icing' ✨ #IconVelvet Lipstick in 'Fiyaproof' + 'Fashion Fiend' ✨ #GlossBomb in '$weet Mouth'

The #ICONVELVET family just got more iconic ❤️‍🔥💄😏 Meet the ✨NEW✨ additions of neutrals, reds & berries to the Icon Velvet Liquid Lipstick lineup!💋 Get into the creamy velvet matte formula that's rich, whipped and won't suck the life outta your lips! 😘 Which shades are you hyped to try, fam? 👀 Shades ⤵️ 🍑 'Noodz & Dudez' is a soft peach nude 🌹 'Fashion Fiend' is a warm rose nude 🤎 'Pow'r Thristy' is a caramel nude 🧚🏽‍♀️ 'Truth Fairy' is a pink taupe nude ♥️ 'Fiyaproof' is a maple red 🍷 'Wicked Whine' is a wine berry Cop the 6️⃣ NEW shades at the #fentybeauty site and @sephora NOW! 💯

We all wanna feel like the head bihhh in charge ❤️‍🔥😏 @Rachael rocks #ICONVELVET Liquid Lipstick in H.B.I.C. — a deep garnet red 💋and is channeling ALLLL the iconic energy 👏🏼👏🏾👏🏿 Tap the 🔗 in bio to get ya lips plush + comfy with a punch of pigment!! 💯

Trying out this viral lip product♥️ @Fenty Beauty Velvet Liquid Lipstick in “The MVP” #lipswatch #fentybeauty #fenty #fentylipstick #iconvelvet #fentyiconlipstick #redlips #redlipstick #velvetlips #makeuptiktoks #tiktokmakeup #makeupproducts #liquidlipsticks #velvetlipstick #lipsticktutorial

First day of Fall tings 🍂♥️☕️ Issss officially cozy szn & we’re serving up a juicy berry #lipcombo 🍇 You can cop these lippies + everythaaaang else in the #FentyFamSale for 25% OFF SITEWIDE right neoww! 😮‍💨 So watchu waiting for, boos?! Lip Combo Deetz ⤵️ 🤎#ICONVELVET in Bread Winn’r - a chocolate brown nude ♥️#GLOSSBOMBCREAM in Fruit Snackz - a berry red Tap the 🔗 in bio to secure these major dealz NOW!

Fenty Beauty Global Artistry Ambassador @NAÏMA BREMER is spillin' how to get the makeup look straight off the runway from the @Feng Chen Wang show at Paris Fashion Week 💄 Naima used Soft'Lit for luminous skin and a clay mask to create a cracked texture on the face, similar to the collection, which was inspired by Chinese ceramics ✨ Products ⤵️ @Fenty Skin #FatWater Hydrating Milky Toner Essence #PlushPuddin Intensive Recovery Lip Mask #HydraVizor Invisible Moisturizer SPF 30 #FentyBeauty #SoftLitFoundation in '230' We're Even #FentyConcealer in '200C' #SunStalkrBronzer in 'Thick Mint' + 'Coco Naughty' + 'Inda Sun' #HellaThiccMascara in 'Cuz I'm Black' #IconVelvet Liquid Lipstick in 'Pow'r Thirsty' #Invisimatte Instant Setting + Blotting Powder

Deck the halls for RiRi 🎀 @samanthaarandazzo lines & defines lips with #TracedOut Pencil Lip Liner in 'RiRi' then dips into our NEW limited edition It's Riri Szn 3-Piece Lip Set 🫦 Go glossy, go slick, or go velvet with this iconic trifecta of lippies in @Rihanna’s go-to signature rose mauve shade 💅🏿💅🏻💅🏽 💗 #GlossBomb Universal Lip Luminizer in 'Riri' 💖 #GlossBombStix High-Shine Gloss Stick in 'Riri' 🩷 #IconVelvet Liquid Lipstick in 'Riri' Shop the full #FentyHoliday collection TUH-DAY on #TikTokShop 🪩

She’s an icon, she’s a legend, she’s #ICONVELVET 💯 @Soukeyna is giving MAJOR main character energy with #IconVelvet Liquid Lipstick in ‘The MVP’ ❤️ The whipped formula does NOT play when it comes to pigment & will leave your lips feeling plush + comfy 💋 Get your hands on this iconic lippie at the #fentybeauty site, @sephora, @sephoracanada, #sephoraxkohls at @Kohl’s, @Ulta Beauty, & @Boots UK ✨

Retro baddie makeup 💞📺💅🏻 @Priscillaono is showin’ y’all how to get bad gal groovy wit it 🕺🏼 AWLLL night long using our #Shawdowstix Longwear Eyeshadow Sticks to slay this stunning retro #HalloweenMakeup lewk! 🪩✨ EYESHADOW ⤵️ 🌰Apply #Shadowstix in ‘Nut All Men’ in the crease 🥂Apply #Shadowstix in ‘Fizzy Frozé’ all ova the lids 🤎Add #Shadowstix in ‘In Big Truffle’ in the crease to add depth 🌰Add dimension with #Shadowstix in ‘Nut All Men’ on the lower lash line BASE ⤵️ 🌸Add a pop of color with #CheeksOutCreamBlush in ‘Petal Poppin’ 🤍Lock in the lewk with #Invisimatte Setting + Blotting Powder #LIPCOMBO ⤵️ 💸Line the lips with #IconVelvet in ‘Bread Winn’r’ 💖Top off the pout with #GlossBomb in ‘$weet Mouth’ Which #halloweenlook do y’all wanna see next? 💜 Enter ya disco era NOW at the #fentybeauty site, @sephora, #SephoraxKohls at @Kohl’s, @Ulta Beauty & @Boots UK 💫

Ahhhh @Fenty Beauty came out with more shades of their Icon Velvet Liquid Lipsticks 😍 these shades are just perfect for autumn 🤎🍂 #falllipcombo #lipcombo #iconvelvet

I always keep that #ICONVELVET collection on me 💋@Fenty Beauty

New shades of @Fenty Beauty #ICONVELVET LIQUID LIPSTICK #ICONVELVET 07 #FASHIONFIEND #ICONVELVET 09 #TRUTHFAIRY #ICONVELVET 10 #FIYAPROOF 📌@Sephora Thailand #FENTYFAM #FENTYFACE #FENTYBEAUTY

Have you tried the @Fenty Beauty Icon Velvet Liquid Lipsticks? Absolutely loving these for the fall. The shade Bread Winn’r is the perfect liner if the other shades aren’t too flattering, but I love them all 😍🥰 Bread Winn’r Fashion Fiend Riri Pow’r Thirsty #fenty #iconvelvet #velvetlipstick #liquidlipstick #fentybeauty #lipstick #lips