Get your winter mood❄️: Soft matte lip clay with a mousse-like touch. #intoyoucosmetics #itycosmetics #ityshero #itylipclay #lipmud #mattelips #mattelipstick #makeupinspo #fyp #tiktokshopholidayhaul

2 in 1! Complete your look in one pudding pot! #itycosmetics #intoyou #itypuddingpot #puddingpot #lipcombo #multiusemakeup

the sweetest girls are coming #itycosmetics #intoyousyrupliptint #tiktokshopbacktoschool

From Ruby to Petal, Which Shero Matte Lips shade do you pick? #BeautyObsessed #mattelips #BeautyRoutine #itycosmetics

OMG, the difference is unreal! Who else is obsessed with ITY Soft matte lip clay ? #itycosmetics #mattelips #beautyroutine #ultabeauty

Ready to slay the day with the perfect pout? Comment below with your ITY matte lip go-to shade! #itycosmetics #mattelips #lipshades #beautyroutine #ultabeauty

Secret weapon for that perfect festival pout. Whether you are dancing under the stars or chilling by the stage, the ITY pudding pot lip game is always on point. #coachellavibes #itycosmetics

@babi celebrated Valentine's Day with a date with herself💋 Embracing self-love with perfect lip and flawless makeup from ITY lip clays! #itycosmetics #itylipclay #makeuptutorials #viralmakeup #valentinesdaymakeup #foryou

@anaisha just set the bar high with a stunning kissed makeup look alongside her beau! 💑 Your turn, girls! Let's see who can rock the most romantic pout - together!💕 #itycosmetics #itylipclay #makeuptutorials #makeupartists #viralmakeup #valentinesdaymakeup

One for a complete look! Use our lip clay as blush and eyeshadow for an easy makeup solution. #itycosmetics #itylipclay #redlipclay #blush #makeuptransition #musthave