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Trending Products on TikTok to Boost Your Sales and Grow Your Audience

Trending products on tiktok are one of the best ways to boost your sales and grow your audience. By identifying these trends and using them in your content, you can reach new audiences and establish your credibility.

What is tiktok trending?

Trends in TikTok come and go really quickly, so they're hard to keep up with. Luckily, there are a few different resources you can use to discover new trends in TikTok, including the Trends page in TikTok itself, specific TikTok accounts, and other social media platforms. You can also look for specific keywords in the search box at the top of the screen to find specific trends.

When a TikTok video using a particular sound or hashtag becomes popular, it's considered a trend. The trend will appear in the "Trends" section of the app, and other users will create videos based on that trend. A trend will only last for a few days or weeks before it disappears. Once a video based on a trend has been created, you can see the total number of views, the average watch time, and the peak view count for that video in the "Trends" section.

trending products on tiktok

Keeping up with the latest trends in TikTok can help you improve your social media strategy and increase your chances of getting your products to trend. However, it's important to remember that you can't force a trend to happen. Instead, try to be authentic and focus on creating content that your audience will connect with. The more relatable your content is, the more likely it will be to become a viral hit.

The most popular TikTok trends tend to be about dancing, fitness, beauty, and music. They also often feature celebrities and influencers. These types of trends are perfect for promoting your business and reaching a young, active, and influential audience.

To capitalize on the popularity of a TikTok trend, you can create a video featuring your product and include the relevant hashtags. You can also promote your video on other social media platforms to increase exposure. Some of the most successful TikTok videos have featured products like beauty and cosmetics, kitchen appliances or gadgets, cleaning products, LED lights, water bottles, star projectors, and books.

How to discover new trends in tiktok?

Trending on Tiktok means your content is resonating with people and getting lots of engagement. Whether it’s a viral dance challenge or funny meme, the more engaged it is, the faster it will grow. That’s because people feel compelled to participate when others are doing it too.

In addition to identifying current trends, it’s important for e-commerce businesses to consider how they can create their own content. While it may be tempting to follow the crowd, creating original and engaging content is key to attracting your target audience. The most successful brands on Tiktok are ones that are authentic and stay true to their identity.

Discovering new Tiktok trends can be difficult, but there are a few ways to make it easier. By using an all-in-one Tiktok analytics tool, you can save time and avoid missing out on new opportunities for your business. For example, Shoplus allows you to find product potential based on various criteria, including category, price, commission, and more. You can even filter the products by country and time range to find the best opportunity for your business. This tool can help you make informed decisions and maximize your profits.

Tiktok analytics tool

Tiktok merchants need to pay attention to those trends

With the majority of Tiktok users being Millennials and Gen Z, it’s not surprising that trends on the platform can affect the way we shop. Whether it’s organizing refrigerators, deep cleaning appliances or perfecting gallery walls, consumers tend to follow the lead of influencers on the platform. It’s also not uncommon for some of these viral videos to go on to inspire real-world purchases and ecommerce sales.

Keeping up with these trends is critical for Tiktok merchants because they give a clear idea of what products people are interested in buying. This can be done by using social media monitoring tools to track popular hashtags related to the product being sold. In addition, Tiktok’s algorithm does an amazing job of funneling users to content they want, so it’s a good idea to keep an eye on the trending tab to see what’s new and what’s hot.

As a Tiktok merchant, it’s important to look for trending products that fit into your niche or target audience. For example, if you’re selling health and fitness products, then a trendy workout routine will definitely appeal to your audience. Similarly, if you sell beauty or fashion products, then a trending makeup tutorial is sure to drive a lot of engagement and sales.

trending products on tiktok

Some products trend on Tiktok simply because they’re a popular item in your niche, while others are based on current events. 

Identifying and understanding these trends is vital for all ecommerce businesses, including Tiktok dropshipping stores. With the right marketing strategy, you can use Tiktok to boost your brand awareness and drive more sales. Start by identifying the top trends on Tiktok and using them in your campaigns. Then, utilize Store Intelligence to discover other trending products that are worth exploring for your store.


Kayla is a creative writer and Content Marketer at Shoplus, focusing on topics surrounding social media and digital marketing. If you can't reach her, she's probably daydreaming at the beach. Keep up with her to discover more TikTok opportunities.
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