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How to make money on TikTok? 2023 Updated

Having a lot of followers or likes doesn’t always represent a big financial payout on TikTok. You can still make money even if you don’t have a ton of followers, just require creativity. Many TikTok influencers have already figured out how to earn TikTok money on this social media platform, and turn it into a full-time job. It is essential to find monetization opportunities that suitable for you on TikTok. 

What content performs well on TikTok?

This emerging social media platform is all about creativity and originality. Being creative and entertaining is fundamental to TikTok success. If you’re not sure where to start, start browsing on the platform. It’s always a good idea to track the latest TikTok trends and monitor your ideal TikTok influencers for guidance. Try to implement similar strategies into action and keep trying the new trends, so that you can start to gain TikTok followers.

You can always utilize a third-party TikTok analytics tool to assist your decisions. Shoplus is an ultimate TikTok analytics tracker for useful features, such as content analytics (song/hashtag ranking and search), video analytics, influencer analytics, etc. Unlike many of other social media analytics tools, it is solely focused on TikTok data. It helps influencers and brands/sellers to track, identify and forecast TikTok trends by country, category and other filters. This TikTok analytics tool can help you to easy access the latest trends to get more inspirations and create your own viral video. Using these valuable metrics for content inspiration to reach more traffic and grow your audiences.

TikTok analytics tool

How to find your TikTok monetization strategy?

If you’re starting from scratch on TikTok, and ready to invest your time and efforts to turn TikTok posts into tangible dollars. The following strategies may help you to locate your monetization opportunity.

Strategy No.1: In-platform monetization

Becoming a TikTok influencer. The primary method to make cash out of TikTok videos is to join the Creators Fund. TikTok Creator Fund is the official way to get paid by TikTok itself. It aims to reward content creators for their incredible TikTok videos and creativity. You will need 10000 authentic followers to join the fund, it sounds quite hard at the beginning. But it’s not so tough when you write with the trends. Simply following the trend and using popular TikTok songs will help you to gain followers fast. You can keep up with the latest trends and get video inspiration from Shoplus. Popular TikTok songs, viral TikTok videos, and trending hashtags are available for TikTok influencers. It’s simple to use and provides comprehension analysis for different dimensions.

Go Live on TikTok is another way to monetize your account. With the Live Gifts feature, TikTok users use actual money to do in-app purchases for virtual coins. Coins can be used to purchase virtual gifts for TikTok LIVE hosts. Viewers can show their support and love directly and financially to their favorite Live streams by sending virtual gifts. Alternatively, you can start a TikTok shop and enable live shopping on TikTok. To get started, you can use Shoplus to find & track winning products for your TikTok shop with hourly-updated data from TikTok e-commerce. It helps to find products with maximum profit potential and craft your product strategy efficiently.

Strategy No.2: Paid partnerships or sponsorships deals

Getting sponsored means digital influencers receive monetary compensation from the brands to promote their products or services. To maximise the chance for collaboration, content creators will need to build their own character to help brands/companies determine if they are suitable for their brand. As a TikTok influencer, try to make high-quality content consistently and leverage fitting hashtags to boost your social media account’s exposure. Be social media savvy and engage with your audience to increase the chance to get sponsored. With the help of Shoplus, you can create noise for your TikTok account by utilizing all the presence-amplifying techniques, including captions, hashtags, etc.

free tiktok analytics tool

Strategy No.3: Start selling products on TikTok

If you’re a brand/seller looking for a business opportunity on this emerging social media platform, then start selling products with profit potential. You can always implement Shoplus for trends and product selection of TikTok shop. Find products with great opportunities for sale volume explosion on Shoplus. You can always browse the data by country, category, and other filters.

find tiktok product trends

tiktok analytics tracker

details of tiktok product trends


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