Exciting step for the Jacob brand! The first few thousand orders were all packed and shipped by me … clearly, that’s not very scalable. The most important places to be spending our time is (1) on the product and continuously improving it, and (2) interacting with customers to build and curate an incredible experience. Integrating our fulfillment into a larger system will not only improve our packing and shipping times (getting the bars to you quicker), but will also allow us to spend time elevating every other aspect of the business. #eatjacob #jacobbar #jacob