The formula to creating a category disrupting beauty brand 💄 remember words shape your reality- and virality is not the only goal for a brand- the main objective for longevity on the market is really to solidify your product as a household name. Beauty Blender is such a good example of this because the brand/founder Rea Ann literally changed the verbiage around beauty sponges across the entire industry and tied her brand to it- there is sooo much marketing power in that. Even though there are thousands of sponges on the market they will forever be called beauty blenders and tie back to the original brand! We see this same effect with brands like @spanx and @Kleenex®️ Brand that have transcended just being a brand name but rather a word instilled into our vocabulary! What do you think? @Original Beautyblender #beautyindustry #beautybusiness #beautymarketing #marketingstrategy #socialmediastrategist #beautybrand