When it comes to niacinamide: less is more. Niacinamide is effective at a sweet spot of 2-5%…Turns out, More than that becomes counterproductive and inflammatory! Ironically, the very reason you introduced it into your skincare in the first place. ##niacinamide##niacinamideserum##theordinary##theordinaryskincare##theordinaryniacinamide##theordinary##zinc##antiinflammatory##shereeneidriss##dridriss##dermatologist @@ShereeneIdriss