How do you showcase your design work so people give a sh*t? And it’s not with fancy mockups You’ve finished a logo design project. Months of hard work and endless revisions are over, and now you get to share your designs with the world. You whip up a carousel post with a bunch of Photoshop mockups of the logo and hit POST… …and watch in desperation as that climactic moment sails by with nothing more than a couple of “Good job 👍” comments. And no client leads. I was guilty of this for years, until I changed tack and started turning these design projects into *teachable moments* like the case study video below. Instead of simply showing off my *fantastic* 🤣 work, I started telling stories about the problems my clients were facing and how I solved them. This type of content, a) teaches other designers. b) shows clients how the process might work for them. Views on the posts shot up and new design leads went through the roof. People scrolling on social media are either looking to be entertained or to grow as a person. And by creating content that gives the viewer a reason to care about your project, you’ve showcased more than just your pretty designs. You’ve proven that your work solved a problem. If you want to see a few more case studies like this, be sure to head to my home page, or check out some of my other projects here: https://barnard.co/ And thanks to @beingfreelance host Steve Folland for having me on his podcast! Hit the link in my bio to check out the episode. 👍 #logodesigner #graphicdesign #branding #casestudies #portfolio #designtok