This is how to come up with astonishing ideas. It’s called defamiliarization, a concept invented by Viktor Shklovsky. Defamiliarization involves exploring differences between literature and reality. It can mean drawing attention to something that is usually familiar but making it seem alien. You can use defamiliarization in several different ways, but the effect is generally the same: a change in perspective that makes people ask questions and consider things in new ways. #perspective #mindsetchange #comfortzone