Did you know that in 2021, the US shipped over 5 million imperial gallons of water across the country, for facial cleanser ALONE? That’s a lot of wasted emissions for something we have at home. Let’s break down the numbers. The average cleanser is roughly 5.2oz (150ml) and the first ingredient - at least 60% or 3.2oz (94ml) - is straight up H2O (water for those of us who get a little queasy with the periodic table). And 271 MILLION bottles of facial cleanser were sold in the US in 2021. That’s a lot of water, which also leads to a lot of plastic to store all that liquid goodness. Now, imagine if once every couple of months, you filled your own bottle with water, poured the remaining ingredients (2oz or 40ml), gave it a light shake and voila, you had a super high quality cleanser without having to create all those emissions OR associated plastic packaging. #innovation #skincareroutine #cleanbeauty @potatocat1.0 @liliesbikinis