POV Beauty isn’t just a brand—it’s a case study. Let’s talk strategy, hype, and what happens when creators become founders. Part 1: the bigger picture. Part 2: the products. No fluff. Just facts. @Mikayla Nogueira @pointofview #povbeauty #mikaylanogueira #beautytok #beautycommunity #skincare #skinprep #kbeauty

Ever wonder why some of @maccosmetics bullet lipstick shades can look a little different over time? Same! And so did our queen @Erin Parsons a while back! So we packed our bags and flew all the way to Toronto, Canada to get answers straight from the source (and do a little more, more on that soon 👀) The sweetest MAC team members took the time to explain why this happens and how they’re working to make it better. Hearing how they’re actively tackling this head on was fascinating! Can’t wait for you all to see the incredible content we captured at the MAC factory—it’s truly next-level education 📈 Stay tuned for more soon beauty queens… #MACCosmetics #LipstickSecrets #BeautyTok #MakeupEducation #thelipsticklesbians #lipstick

FOUND IN DRAFTS! @rephr and @makeupbymario's brushes stole my heart in 2024 ✨ What were your favorites beauty queens? Still evaluating some 2025 launches 👀 Tell me in the comments! Let's discuss #Rephr #MakeupByMario #BeautyTok #MakeupBrushes #thelipsticklesbians

MOST and LEAST favorite products: @Fenty Beauty edition! I’ve always leaned toward low-coverage complexion products, and my picks stay true to that vibe. What’s YOUR most and least favorite from Fenty—and why? Let’s discuss! ✨ #fentybeauty #skintint #foundation #rhianna #beautytok #thelipsticklesbians

NEW EYESHADOW #CTilburyPartner✨ @Charlotte Tilbury’s new #CharlottesBeautifyingEyePalettes are for anyone who wants a digestible way to play with eyeshadow with MANY options and looks! From a formula perspective, they blend like butter and come in shades that work for every mood—whether you’re wanting a more soft and dreamy look or going full-on drama like me. 💙 It’s the kind of formula that feels weightless but still delivers that rich, buildable color Charlotte is known for. Classic, iconic, and so easy to wear. What makes them even better for me is that I got to swatch them with Charlotte herself before they came out which was so surreal! Who will be trying these? Available on http://charlottetilbury.com and @sephora #makeup #makeupartist #eyeshadow #makeupreview #charlottetilbury